(Campaign Mastery) $35M Omnichannel Campaigns
Led inclusive, high-impact ad strategy for Wells Fargo, generating 125M+ impressions and $1.01B in mortgage volume.
Melissa Lugo
Welcome! I’m Melissa Lugo, a strategic marketing leader with 15+ years of experience bridging strategic planning, brand execution, and operations to help brands grow with clarity and purpose. I specialize in turning complex challenges into actionable strategies that align brand, product, and go-to-market execution.
With a background spanning healthtech, SaaS, CPG, and finance, I’ve built $7M+ pipelines, launched national campaigns, and led cross-functional teams in regulated, mission-driven environments. Whether scaling startups or modernizing enterprise marketing, I bring operational rigor, creative insight, and deep empathy to every challenge.
Let’s build something meaningful, together.
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A little about who I am
About Me
I Am…
A strategic, empathetic marketing leader turning complexity into clear, actionable growth.
I Help…
Bridge brand, product, and GTM strategy to spark alignment and drive results.
I Do This By…
Combining data, empathy, and structure to lead teams and launch campaigns that scale.
I Work Best With…
Startups building from scratch, scaling mid-sized firms, and enterprises in brand evolution.
And I Thrive In Cultures That…
Value integrity, inclusion, and creativity—and where clarity, momentum, and heart matter.
A curated selection of projects and stories
Explore my work
15+ Years of Experience
Skills & Resume
Core competences
View my resume & Imagine the Possibilities
Resume
A snapshot of my experience, skills, and the work I’ve done over the years, designed to give you a quick overview of what I bring to the table. For a deeper dive, feel free to download the full PDF version of my resume below.
- Proven Results
- Full Skill Set
- Ready to Share
Areas of expertise
Strategic Leadership
• Cross-functional Team Leadership
• Marketing Strategy
• Go-To-Market Strategy
Digital Excellence
• Digital Marketing
• Social Media Marketing
• Content Marketing
• User Experience
Proof in the Partnerships
Testimonials
Dr.Tolonda Tolbert -- Keynote Speaker, Executive Coach, Founder
“Any organization would be lucky to land the talent of Melissa Lugo! A fabulous values-led marketer and collaborator in the B2B space.”
Amy Chang -- AI Security, Research and Operations
“Melissa is a visionary marketing leader who has both deep expertise and dynamic skillsets. I can’t wait to see what she accomplishes next!”
Ruben Rivera -- Software Engeering Leader
“Melissa is creative, talented and hard working. The company that has her on their side will be extremely lucky!”
Carlos Hernandez -- Lead Product Designer
“I’ve had the pleasure of working alongside Melissa, her ability to scale organizations effectively and her strategic vision are unparalled. Her dedication, and innovative approach makes her an invaluable asset to any team."
Teresa Rose -- Local Community Marketing
“My heart has been blessed to know Melissa. She has brought so much life and wisdom to our platform of work - a great leader with grace and passion.”
Crystal Gilliland -- Field Marketing & Social Leader
“Melissa has been my supervisor, my cheerleader, supporter, but most of all - a friend, helping me grow and maximize my potential.”
Yasi Farahmand -- Manager, Business Program Management
“Melissa is a marketing leader any company would be lucky to have! She’s passionate about her work, extremely creative, has a diverse portfolio of experience and simply makes things happen.”
Musa Tariq -- Marketing leader, board director, advisor
“Melissa is simply amazing and shows up at 1000%”
Melissa Macaraeg -- Senior Manager, Creative
“Melissa was an incredible partner, leading our Walmart Connect brand refresh. I appreciate all the fine details she poured into everything and her help spherading the project.”
Jensen DeWees -- Director Brand Enterprise Marketing
“It’s been great working with Melissa and I’m so grateful for all her contributions and organizational superpowers helping us maintain all the details across six concurrent enterprise brand initiatives and many business partners. I’ll know she’ll be great wherever she goes!”
Renee Fisher -- Director of Marketing Operations
“Melissa is an amazing person and I sincerely hope to work with her again - her energy, passion and love for all things is truly admirable.”
The Company I Keep
Partners in Success
Ways we can work together
Your Goals, My Expertise
Need to build, scale, or sharpen your marketing? Let’s talk.
I help brands establish their foundation, elevate GTM strategies, and drive meaningful growth. Whether you’re looking for full-time leadership, fractional support, or project-based expertise, I’m here to partner with you.
Let’s connect and explore how we can bring your vision to life.
Let’s Achieve Your Goals Together
Contact Me
Melissa Lugo
Marketing Leadership, Your WayLet’s team up to get great work done. Whether you need fractional support, a project lead, a consultant, or someone to jump in temporarily and make things happen. Whatever the format, I’m here to help you hit your goals.
Email: melissa@melissaml.com